For cities, regions and destination management organisations
Others show congestion on a map. We actually relieve it.
WeGuide is a spatial engine for urban visitor flow. It forecasts crowding for every place and every hour, builds and corrects visitors' routes so the flow spreads across time and space, and reports the measured shift. The guide in the app, in your brand or ours, is how the decision reaches the visitor on the street.
Pilot programmes open. Priced by annual visits, not by user licences.
The problem
Tourism grows. Residents' patience doesn't.
A public congestion map tells visitors where the problem is. It does not change where they go. Passive channels move single-digit percentages of visitors. Guidance in the visitor's own language, at the moment of decision, moves far more.
The same three streets
Most first-time visitors follow the same list in the same order at the same hours. The famous places overflow while the rest of the destination waits for guests.
Reporting without a lever
Dashboards and sensors describe the peak. Funding programmes increasingly ask destinations to show a change in the share of visitors at peak hours, not a description of it.
Information in the wrong language
Multilingual signage and leaflets stop at the station. The visitor who needs a better plan is standing in the crowd with a phone and no one to ask.
What we do
From your data to a measurable change in the flow.
You are already paying for the consequences of crowding. We move the crowd and give you the number that proves it.
Your map informs. Our guide moves.
If you already publish crowd information, we become the action layer: the engine turns your forecast into different routes for real visitors and shows the delta in the same dashboard.
A visit, not a stopover
For places visitors pass through, the engine routes them from the nearby hotspot to you, builds a half-day around your sights, and measures how many came and how long they stayed.
A public service, or a self-financing programme
Fund the guide as a public service with no sales inside the app, or let visitors buy premium features in your region's app and take a 15 to 20 percent share of the sales.
Rewards from local businesses, such as discounts and coupons in the quieter districts, can be configured per deployment. The businesses fund their own exposure to visitors.
How a pilot works
Three months. One number at the end.
We connect your data
Visitor counts, event calendars, opening hours, a CSV of your points of interest. The app needs no data from your office to run; what you share makes the forecast sharper.
Visitors get better routes
The guide speaks the visitor's language and reroutes before they reach the crowd. In your brand or ours, from a link or QR code, no installation required.
You see the shift, in numbers
Two weeks of baseline, then comparison: the distribution of visits across peak zones, dwell time, routes taken. Aggregated and anonymised.
You decide what comes next
A rollout plan priced by annual visits, with part of the annual fee tied to the measured dispersal effect. A bonus, not a penalty.
Pilots and rollouts fit within national support programmes. We help prepare the paperwork.
Pricing
Priced by annual visits, not by user licences.
Unlimited visitors, always. Prices in Japanese yen; proposals for other markets are prepared in local currency.
Pilot
One destination, one source of your data, a measured result.
- Region set-up and one data integration
- Guide in the visitors' languages, in your brand or ours
- Two weeks of baseline, then the dispersal report
- Workshop with your team and support with programme paperwork
- Payment in three stages: 40 / 30 / 30
City
Up to one million visits a year.
- Everything in the pilot, running all year
- Quarterly dispersal report
- Local rewards configured per deployment
- Public-service or self-financing mode
Region & Prefecture
One to five million visits a year, or several cities under one programme.
- Multi-city set-up and shared reporting
- Public-transport routing on request
- Named programme lead
- Part of the fee tied to the measured effect
- The city gets the insight. We carry the data responsibility: aggregated, anonymised, GDPR and APPI.
- Rollouts are priced by the destination's annual visits. Unlimited users. Always.
Why now
The visitors want it. The residents need it.
Booking.com 2025, n=27,713
Booking.com 2026, n=32,500
Asahi Shimbun telephone poll, January 2025, n=1,103
Japan Tourism Agency, FY2026
Himeji showed what a managed flow can do: 17 percent fewer entries and roughly twice the ticket revenue. We build the layer that makes such a shift repeatable and measurable for your destination.
Where the data comes from
No sensors to install. No data to hand over.
We work with a Japanese academic research centre on modelled national people-flow data, through our university partner in Warsaw. It informs how we validate our methodology. Production crowd intelligence in a region runs on licensed commercial data and, where they exist, on the region's own live feeds.
Places come from open sources: Foursquare Open Source Places, Overture Maps, Wikidata and the Japanese government's open data. Every place the guide speaks about has a verified record.
FAQ
Questions partners ask
We already have a crowd map and an analytics dashboard. What do you add?
A dashboard shows the problem. We are the action layer: the engine changes real visitors' routes and shows the delta in the same dashboard.
Do you need our data to launch?
No. The app runs on our own catalogue and crowd model. A CSV of your points of interest and your visitor counts make the forecast and the report sharper, so we ask for them, but nothing blocks the start.
How do you measure the effect?
Two weeks of baseline measurement, then a comparison of how visits are distributed across the peak zones. The methodology, the zones and the KPI are written into the contract before the pilot starts.
Why trust a startup with this?
Because the pilot is paid, short and has a hard KPI. If the number does not move, you have lost three months and the price of a small study. If it does, you have a lever no map gives you.
Does the app replace navigation apps?
No. A navigation app tells your visitor how to reach the famous shrine. We decide whether they should go there at 11:00 at all, and what to do instead.
Can the pilot be financed from a public programme?
Pilots and rollouts fit within national support programmes. We help prepare the paperwork.
Next step
A 30-minute briefing on your region's numbers.
Tell us the destination, the annual visits and the zones that worry you. We come back with a pilot outline and a KPI proposal.
Book a 30-minute briefing
A working session on your numbers, not a sales pitch. Pick a slot that suits you.
Japan: our GTM team
In Japan you will talk to Tomasz Miklaszewski and Gregory Roustel, Japan GTM Leads, in Japanese or English.