Our story
How WeGuide began
Japan did something no other country had done for our founder: it showed two completely different worlds in one trip. On the first day, queues everywhere. The same shrines and streets he had dreamed about were wrapped in lines, one attraction, one ticket price, and completely opposite emotions depending on the hour. The next day, twenty minutes out of the city, another Japan: silent temples, empty mountain paths, whole towns without a single tourist.
The idea arrived in a small shrine in Takahama, on the Fukui coast. A morning there with no crowds and no noise, and one thought with unusual clarity: travellers don't choose the crowded version of a place. They just never get shown the other one.
Guidebooks cannot fix that; they send everyone to the same ten spots. Maps cannot fix it; they show where things are, not when to go or where else to look. Fixing it takes something that walks with you, watches the forecast and the clock, and quietly reroutes you toward the city most visitors never see. So Filip teamed up with Wiktor, an AI engineer, and WeGuide was born: first as a guide for travellers, then as an engine for the destinations that host them.
Travellers don't choose the crowded version of a place. They just never get shown the other one.Filip Pradella, co-founder and CEO
