Your brand, front and centre
The app ships in your destination's name, colours and logo. Visitors see you — the technology stays invisible.
For cities · regions · prefectures · DMOs
Others show congestion on a map. We actually relieve it.
The user interface for your city. Guide the visitors you already have — disperse crowds, protect residents' quality of life, and measure the effect.
A short briefing, on your region's numbers. Nothing to buy online — this is about relieving the pressure where you feel it most.
multiple
zones eased
live
redistribution
67%
of visitors want technology to avoid the crowdsBooking.com, 2025 · n=27,000
The pressure is real
Tourism grows. Residents' patience doesn't.
78%
of Japanese see overtourism as a problem (23% "serious", 55% "somewhat")
Asahi Shimbun, Jan 2025 · n=1,103
¥130bn/yr
allocated from the departure tax to fight tourism overload
Japan Times, 2026
47 → 100
regions covered by the national anti-overtourism plan by 2030
Government plan, Mar 2026
¥10,000
the fine for entering Gion's private alleys — today's "crowd management"
Kyoto, 2026
45.9%
of Japanese residents skip peak-season travel because of the crowds
JTB, 2026
One platform
Five tools. One platform.
| Capability | JP | Typical tool | WeGuide |
|---|---|---|---|
| Visitor-flow analysis | 人流分析 | analytics platform | ✔ included |
| Congestion visualisation & forecast | 混雑可視化・混雑予測 | comfort map / dashboard | ✔ included |
| Digital destination guide | デジタル観光ガイド | DMO audio-guide app | ✔ included |
| Gamification & stamp rally | スタンプラリー | separate event vendor | ✔ included |
| Public-transport routing | 交通連携 / MaaS | transport app | ✔ module |
| Active traffic redistribution, with measured effect | 混雑分散 | doesn't exist separately | ✔ the platform's core |
Instead of five procurements, five rollouts and five invoices — one platform where these layers finally work together. A forecast without redirection is just a prettier picture of the problem.
White-label
Your destination's brand. Your app.
Residents and visitors open an app that carries your name — not a vendor's. WeGuide runs quietly underneath.
One official channel
Retire the scattered maps, PDFs and third-party apps. Residents and tourists get a single branded guide your teams control.
The relationship stays yours
Every redirected crowd and guided visit happens inside your app — deepening the destination's own bond with its visitors.
Same dispersion engine, your name on the door. Branding, app-store listings and the premium store are handled as part of onboarding.
How dispersion works
From your data to a measurable change in the flow.
01
We connect your data
Sensors, flows, POIs, timetables — plugged into our routing engine.
02
Visitors get better routes
Paths that avoid the congestion, plus points and rewards for exploring where you want them.
03
You see the shift, in numbers
The dashboard shows how the distribution of visits changes — reports ready for programme accountability (EBPM).
Gamification that pays its own way
Reward visitors for going where the crowds aren't.
Visitors earn points for walking the routes that relieve your hotspots. The rewards? Discounts and coupons from local businesses — which fund their own exposure to visitors.
Traffic flows to the districts and shops that used to be skipped. Residents get their peace back, local business gets customers, and the city gets hard data.
Points for easing the hotspots
Redeemed at local businesses
Footfall to the quiet districts
Two ways to run it
A public service, or a self-financing programme.
Public programme
The region funds the app as a public service — with no in-app sales at all.
Self-financing programme
Visitors buy premium features inside the region's app, and the region or DMO shares in the revenue. Visitors co-fund the dispersion programme.
"One destination saw twice the revenue at 17% less foot traffic."
Skift, 2026 · Himeji
Pilots fit within public support programmes (typical co-funding of one-half to two-thirds) — we help prepare the application paperwork.
Plans
Priced by annual visits — not by user licences.
Unlimited users. Always. No slots, no per-seat licences — the whole destination is welcome.
| Feature | City | Region | Prefecture |
|---|---|---|---|
| Dispersion engine: routes + navigation + live adaptation | ✓ | ✓ | ✓ |
| Text chat-guide for visitors (Q&A, 24/7) | ✓ | ✓ | ✓ |
| Gamification + stamp rally + rewards | ✓ | ✓ | ✓ |
| Zone-weight panel + live dashboard + EBPM reports | ✓ | ✓ | ✓ |
| App in the region's brand, multilingual | ✓ | ✓ | ✓ |
| Premium store with the region's revenue share | ✕ | ✓ | ✓ |
| Local-sponsor module (exposure + reward coupons) | ✕ | ✓ | ✓ |
| Live data integrations (sensors, flows) | basic | ✓ | ✔ extended + API |
| Public-transport routing (MaaS) | ✕ | option | ✓ |
| DPA + SLA + multi-city + Full Service | ✕ | ✕ | ✓ |
Start with a pilot
Crowd Relief Pilot — 3 months, ¥1,980,000
Region configuration, up to 5,000 active visitors, a baseline measurement → a dispersal-KPI report, workshops with your team, and support with the subsidy paperwork.
Part of the annual fee is tied to the measured dispersal effect.
Security & compliance
The city gets the insight. We carry the data responsibility.
- The city receives only aggregated data; visitors' personal data stays with us (APPI / GDPR compliant).
- The app needs no data from your office to run.
- Encryption, access logs, and a Data Processing Agreement on the Prefecture plan.
Questions
Everything a decision-maker asks.
Your brand, our engine — residents and visitors see the region's own app.
Yours (sensors, flows, POIs), ours (place database, algorithms), and open government data.
A dashboard shows the problem. We're the action layer: we change real visitors' routes and show the delta in the same dashboard.
Two weeks of baseline measurement, then a comparison of how visits are distributed across the peak zones. The methodology is part of the contract.
Pilots and rollouts fit within national support programmes — we help prepare the paperwork.
Let's relieve your hotspots
Book a briefing for your region.
A short session on your numbers — or leave your details and we'll come to you.
Path A · Leave your details
Tell us about your region — we'll come to you.
Thank you — we'll be in touch within one business day.
Path B · Book a briefing
Prefer to just talk? Grab a slot.
A short session, on your region's numbers — no obligation, no pitch deck.
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